Article
Prove it or lose it: The fight for marketing’s seat at the table
February 7, 2025
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Are marketers and creatives fully supported? Delivering more with less while constantly proving business impact is no easy task — especially when strategies shift, priorities change, and disconnected tools add complexity. How can teams thrive amidst the chaos?
Join us as we unpack insights from first-party research that reveal how these challenges undermine marketing’s ability to drive measurable results.
We’ll uncover key insights such as:
- The pressure continues to rise with 60% of respondents noting the pressure has increased in the past year.
- Shifts in strategy are proving difficult to show an impact with a whopping 95% attributing their difficulties in demonstrating impact to changes in company strategy.
- Visibility is key to losing the gap with 94% of respondents reporting that better visibility helps them make better decisions, connecting their efforts to business impact.
Learn actionable steps to showcase your impact and secure the resources you need to thrive in a constantly evolving landscape. Don’t miss the chance to prove it — or risk losing it.