Article

Prove it or lose it: The fight for marketing’s seat at the table

by The Smartsheet Team

February 7, 2025


Are marketers and creatives fully supported? Delivering more with less while constantly proving business impact is no easy task — especially when strategies shift, priorities change, and disconnected tools add complexity. How can teams thrive amidst the chaos?

Join us as we unpack insights from first-party research that reveal how these challenges undermine marketing’s ability to drive measurable results.

We’ll uncover key insights such as:

  • The pressure continues to rise with 60% of respondents noting the pressure has increased in the past year.
  • Shifts in strategy are proving difficult to show an impact with a whopping 95% attributing their difficulties in demonstrating impact to changes in company strategy.
  • Visibility is key to losing the gap with 94% of respondents reporting that better visibility helps them make better decisions, connecting their efforts to business impact. 

Learn actionable steps to showcase your impact and secure the resources you need to thrive in a constantly evolving landscape. Don’t miss the chance to prove it — or risk losing it.

Ryan Joe, Editor in Chief, ADWEEK

As editor in chief, Ryan drives the direction of ADWEEK’s ongoing coverage of the marketing industry. He previously was a Business Insider’s advertising reporter and managing editor of AdExchanger.

Noah Edelstein, VP Product Management, Smartsheet

Noah leads the product management team at Smartsheet, and is focused on enabling collaboration across the platform as well as teams working to ensure that all forms of content, files, and images are useful parts of all types of business workflows. Prior to joining Smartsheet, Noah worked on a variety of large scale software products at Microsoft and Adobe.

Adam Figueroa, Sr. Director, Marketing Operations, Smartsheet

Adam brings over a decade of experience in SaaS marketing. With expertise spanning from brand to demand, he oversees integrated marketing, project management, campaign and platform operations, and GTM content. He is passionate about marketing’s evolving role as a revenue-driving engine, which demands a balance of analytical acumen and creative thinking.