Marketers and creatives are under mounting pressure to prove their business impact — but what’s causing the growing gap between their strategic vision and perceived value? We surveyed more than 1,200 marketing and creative professionals to explore how to bridge the gap between marketing initiatives and measurable business outcomes, offering insights into how teams can better demonstrate their value in an ever-changing landscape.
In this report, you’ll find insights like:
- 77% of respondents feel they must prove their value more than other departments
- 95% say shifting priorities prevents their organizations from realizing their impact
- 94% lack visibility to make better business decisions that improve their feelings of credibility