A McLaren race car only has one seat. But it takes an entire team of humans to get it across the finish line.
From the engineers to the pit crew, each person plays a critical role. The driver may be alone in the cockpit, but they're buoyed by a network of support that turns individual skill into a team triumph.
To transform how they manage vehicle maintenance, parts manufacturing, race operations, and fan engagement, McLaren turned to Smartsheet. Because achieving excellence through teamwork is a passion we both share.
A McLaren race car only has one seat. But it takes an entire team of humans to get it across the finish line.
From the engineers to the pit crew, each person plays a critical role. The driver may be alone in the cockpit, but they're buoyed by a network of support that turns individual skill into a team triumph.
To transform how they manage vehicle maintenance, parts manufacturing, race operations, and fan engagement, McLaren turned to Smartsheet. Because achieving excellence through teamwork is a passion we both share.
At McLaren Racing, we are passionate about promoting STEM and making pathways ever-more accessible and aspirational. The Smartsheet Sponsor X initiative has enabled us to connect with inspiring, STEM-related nonprofits at key race events and provide our team’s support. We’re excited to meet Girlstart at this year’s United States Grand Prix, an incredible organisation which empowers young women to embrace and pursue STEM careers.
Louise McEwen
Executive Director, Brand and Marketing, McLaren Racing
How McLaren uses Smartsheet
In racing, execution is critical. With Smartsheet, McLaren was able to reduce its tech stack and accelerate process efficiencies and operations.
Meet one of the off-track heroes helping McLaren strive for enhanced performance.
Whether he’s running major partner campaigns or promoting brand visibility trackside, marketer Stuart Robinson is a champion of the iconic McLaren brand. Watch his interview to learn more about his work as Group Brand Manager.