Smartsheet for Marketing

A single platform to unify marketing work, technology, and people.

Your marketing organization is faced with the complexity of managing an increasing number of channels, content types, and technologies across every customer touchpoint. This has resulted in a proliferation of disparate tools, processes and workflows that reduce agility and effectiveness, often without the security and governance capabilities required by IT.

Smartsheet for Marketing delivers a single platform to orchestrate all your marketing work, technology, and people with closer alignment to the rest of the business and the security and governance capabilities required by IT. With Smartsheet, your marketing team can create the processes, workflows, and insights needed to move faster with confidence, deliver better customer experiences, and achieve business outcomes at scale.

Trusted by 90%+ of the Fortune 100. 65% of Smartsheet users see greater cross-team accountability and participation.

The platform for marketers

Smartsheet is the platform of choice for marketers that empowers teams to plan, execute, collaborate, and deliver work more efficiently - at scale.

Adopt a platform that works across the enterprise

Managing multiple technology providers is costly, time-consuming, and leads to increased integration costs and headaches. Reduce procurement and IT headaches by using a complete solution that can go beyond just marketing.

Make confident decisions

See your campaign performance data with your content development cycle data alongside your asset usage data so you can understand the holistic impact of your team and campaigns. With deeper, real-time insights you’re able to make more informed decisions to optimize content and campaign performance.

Build a solutions for your business

Every organization and team works differently. Build a solution that meets today’s needs and is flexible enough to help you tackle tomorrow’s challenges too. With an easy-to-use platform, you can eliminate friction between teams and systems, and improve employee satisfaction when they have the tools they need to work seamlessly.

Empower your entire organization

Every marketing leader has a plan for how they are going to drive growth and revenue for their organization. But, plans may need to change on a dime. With greater visibility into all your marketing organizations workstreams, teams can quickly pivot strategies while continuing to grow their business.

Marketing organizations depend on Smartsheet for:

Marketing management

For marketers to successfully execute against their goals, they need to be able to both predict the work that is coming and be able to measure success when the work is done. Planning campaigns holistically — with a view across the marketing organization — and monitoring campaigns in real-time gives marketers the opportunity to streamline, measure, and optimize work.

Creative operations

Quality, consistency, and speed are three key factors every creative team needs to succeed. Collaborating with and meeting the needs of multiple stakeholders throughout the process — from intake to delivery and beyond — adds even more complexity, making it impossible to scale without the right tools. Smartsheet combines collaboration and planning capabilities, digital asset management, and resource management to optimize your creative process from start to finish. Smartsheet allows creative managers to allocate resources and assign available team members to execute projects, effectively balancing workloads and reducing burnout. In turn, creatives have more room to dream up more better content.

Data completeness

Marketers today use a plethora of tools to do their job — Jira, MS Teams, Tableau, Salesforce, and more — as part of their marketing tech (martech) stack. What they’re missing is a unifying layer that brings together all of these tools and processes to run as one. Marketing teams comprise multiple functions, each requiring specific capabilities, advanced automation and notifications, and custom-tailored solutions. They risk operating in functional silos, but Smartsheet is the platform that can help them connect their disparate systems and data — allowing marketing organizations to unify their efforts,share insights, and prove ROI.

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