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The Power of Authenticity in the Creator Economy

Jamie Chicoine Chartier and Lucrèce Sicat Loeb
 

Episode Summary

From micro-creators to global celebrities, content creators now drive major business. Amazon Europe’s Head of Creator Marketing and Head of Influencer BD talk about their roles in helping creators monetize and grow, discussing how authenticity and credibility remain at the heart of their success. Learn how being true to your niche leads to stronger, more engaged communities.

Key Takeaways

  • Find out why keeping it real matters to content creators’ growth. 
  • Learn how niche branding helps creators stand out, spark connection, and grow communities that care.
  • Unpack the global differences in the creator economy, from audience engagement strategies to brand partnerships.
     

About Jamie and Lucrèce

Head of Influencer BD and Head of Creator Marketing, Amazon Europe

With over 15 years in omni channel buying, brand management, and influencer affiliate marketing within North America and Europe, Jamie has extensive experience within fitness, fashion and beauty building product development and brand campaigns for brands such as Nike, Adidas, and L’Oreal. Jamie currently leads a team building creator relationships educating and engaging influencers across Europe. She's known for her expertise within the brand and creator space, with a passion scaling nascent and global campaigns.

With over 11 years in e-commerce and affiliate marketing, Lucrèce leads a marketing team acquiring, educating and engaging  influencers and publishers across 10 European marketplaces. She's known for her expertise within the creator and affiliate space, brand building, and strategic planning. A frequent industry speaker and podcast guest, Lucrèce brings a global perspective to digital marketing, blending analytical skills with creative strategies to drive business growth.

Authenticity has become what gives you credibility.

Lucrèce Sicat Loeb

Head of Creator Marketing at Amazon Europe