Marketing in a sensitive industry like home healthcare can be a challenge, but for Sara Cook, Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), the key is caring about what matters. Whether sitting side-by-side with doctors and nurses in her early days as a traveling implementation consultant or wrangling creatives in her current role, Sara lets empathy lead the way. In this episode, she shares how she boomeranged between creative and technical positions before striking the perfect balance, how she communicates with her team (sometimes a picture is worth a thousand words), and why she loves car commercials. Ultimately, Sara tells us, the best marketing message is about making someone’s day better — so listen up for a mood boost!
Key Takeaways
She shares how working as an implementation consultant taught her what users really care about.
We talk about the commercials that make us cry — and why those heartwarming ads work.
Are you more left-brained or right-brained? Sara shares how she harnesses both creativity and organizational skills.
We discuss how the pandemic spotlighted home-based industries and generated change.
About Sara Cook
Marketing Director of Brand Management and Content, Homecare Homebase
Sara is the Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), a software leader for home-based care agencies. With past marketing and project management experience, Sara enjoys integrating a mix of creativity and analytical skills in this role. She has a degree in Integrated Marketing Communications from ACU and worked in marketing, graphic design, and photography before joining HCHB in 2009 as an implementation consultant. She later moved into project management on the implementation team where she could put her knowledge of the product and organization skills to work. Sara started as a product marketing manager and was later promoted to her current director role.
We just want to make their day better, and that’s really how we market.
Sara Cook
Marketing Director of Brand Management and Content, Homecare Homebase
