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Unpacking three key insights from the 2025 pulse of marketing report
December 11, 2024
Working hard but wondering if it’s truly moving the needle? You’re not alone. To dig into the challenges that marketers and creatives face daily, we surveyed more than 1,200 professionals to uncover what’s working (and what isn’t) in marketing work management. We’ve rounded up our top insights. Craving more? Check out the 2025 pulse of marketing report.
1. Shifting priorities are preventing marketers and creatives from making an impact.
When organizational priorities and strategies are constantly shifting, it’s no wonder teams feel stuck. In fact, 95% of respondents say these frequent changes prevent their work from having its full impact. Plus, inefficiencies are a time drain: 68% of respondents report that tedious tasks, like switching between tools, make it harder to demonstrate impact effectively.
2. Proving impact? It’s easier said than done.
Even when you’re doing great work, showing its impact or its ROI can be tough. Eighty-three percent are feeling the pressure to show how their work makes an impact, and a whopping 94% of survey respondents said they struggle to demonstrate their results. And it's no wonder — metrics are often scattered across different systems, reports require manual assembly, and teams often struggle to measure results effectively for informed decision-making.
3. Visibility is key — and it's lacking.
Consider this: 54% of marketers and creatives said they’re missing the visibility into project and campaign data needed to make informed decisions. Meanwhile, 94% of survey respondents say that better access to this data would boost their effectiveness. Having the right data at the right time can be a game-changer to shape strategy and improve performance.
What you need to know about driving marketing impact in 2025
These insights spotlight the ongoing challenges that marketers and creatives face in trying to make an impact — from shifting priorities to the pressing need for visibility. For a closer look at these trends and tips on bridging the gap between marketing work management and making your impact felt, don’t miss the full 2025 pulse of marketing report.