Breakout Session

Power your marketing potential with Smartsheet

Thursday, Oct 10 | 10:30AM - 11:30AM

Details

Effective marketing processes are the backbone of successful campaigns and brand growth. This session showcases how Smartsheet can unify your marketing workflow, enabling your team to deliver value and impact consistently. Discover how to break down silos, streamline workflows, and use data-driven insights to make informed decisions. We’ll cover how to leverage Smartsheet to prioritize projects, manage resources, and optimize performance, while maintaining visibility and accountability.

Content Track

Making meaningful change with Smartsheet

User Level

Intermediate

Speakers

Richard Teachout

Marketing Project Manager

Rich is a Marketing Project Manager with three years of experience at Smartsheet, where he specializes in driving effective marketing strategies and ensuring the successful execution of projects. With a strong focus on solutions and results, he leverages his expertise to enhance team collaboration and optimize project workflows. Outside of work, Rich enjoys travelling the country and performing Irish music at fairs and festivals.

Laura Murdock

Manager, Marketing Project Management

Laura is a seasoned marketing project management professional with 14 years of combined marketing and SaaS experience spanning the private sector and federal government. She thrives at the intersection of creativity and data-driven strategy and is passionate about helping teams plan and deliver large-scale programs that drive meaningful impact. Laura has been recognized as a team member recipient of a Shorty award and several National ADDY awards. Earlier in her career, she was awarded Headquarters US Air Force Civilian of the Year.Laura finds excitement in tackling intricate challenges and values the opportunity to build strong relationships within her teams. She enjoys creating a collaborative environment where everyone learns from each other, turning obstacles into growth opportunities and guiding her teams to not only meet their goals but also to thrive and have fun together.

Leya Kritz

Senior Manager, Integrated Marketing

Leya has spent the last three years at Smartsheet, where she currently holds the position of Senior Manager, Integrated Marketing. An experienced growth marketer who helps companies increase pipeline, advocate for customer needs, and directly impact demand for sales. Over the course of her career, she has been steeped in digital marketing, product marketing, demand generation, and integrated marketing, spearheading innovative programs across the B2B software space and gaining a unique cross-functional perspective of the marketing funnel. Skilled in maintaining visibility and accountability, she excels at breaking down silos, streamlining workflows, and using data-driven insights to make informed decisions, transforming marketing processes for scalable impact.