Breakout Session

Tackling marketing inefficiencies: Less talk, more action

Tuesday, Oct 8 | 1:00PM - 2:00PM

Details

Why did you want to become a marketer? It probably wasn’t because you love to spend your time chasing approvals, building and rebuilding presentations, parsing data, or answering one-off questions. Discover how to reclaim your time with Smartsheet! This session will address the daily challenges and practical solutions to: content development, project timelines, data aggregation and paid media campaigns. Employ Smartsheet to cut through inefficiencies and build flexible, scalable processes that empower you to focus on strategy, drive impact, and enjoy your work.

Content Track

Cultivating content collaboration

User Level

Intermediate

Speakers

Katrina Meehan

Sr. Brand Manager

Katrina Meehan is a Senior Brand Manager at Smartsheet, where she is responsible for the development, execution, and reporting of US and international Brand Campaigns and the Smartsheet solution used to do so. Katrina loves to use Smartsheet to reduce busy work, streamline communication and organize complex processes. A veteran of the U.S. Army, she served for six years before transitioning to Smartsheet in 2021. Born and raised in San Diego, California, Katrina now resides in Huntsville, Alabama, with her husband and their corgi.

Michael Loughrey

Marketing Solutions Engineer

Michael Loughrey, a Marketing Solutions Engineer at Smartsheet, brings over 4 years of expertise to his role, playing a pivotal part in the company's market expansion in the Asia Pacific Region. Michael works in identifying, building, and demonstrating tailored solutions that directly address the unique needs of our customers.Before specialising in marketing solutions, Michael worked across various Smartsheet use cases, particularly in Project and Portfolio Management (PPM) with a focus on Agile methodologies. Prior to Smartsheet; he worked in software development and consulting. Originally from Ireland, Michael relocated to Australia with his partner in 2020. Beyond his professional pursuits, Michael likes to keep active and is a self-proclaimed "plane nerd".

Courtney Finger

Principal, Product Marketing Operations

Courtney Finger works in Product Marketing Operations at Conga, focusing on product marketing efforts across their wide variety of revenue generation solutions. With an extensive background in SaaS marketing, her passion is bringing products to life with creative internal and external go-to-market strategies. In this role, Courtney oversees the project management of many large initiatives, including product launches, Conga’s Product Advisory Board, Conga Connect, Sales Kick Off, and more. Courtney holds a BS in Business Administration from the University of Colorado at Boulder. Her education includes an emphasis in Marketing, a minor in Jewish Studies, and a certificate in Advertising. She is also studying for the PMP exam after earning her 35-hour training certificate. She is the mom of two amazing kids (2 and 4) and lives in beautiful Colorado.