Free Google Docs Marketing Proposal Templates

By Joe Weller | November 21, 2024

We've gathered the most useful marketing proposal templates in Google Docs to help you develop compelling proposals for marketing clients.

Included in this article, you’ll find the following:

Google Docs Digital Marketing Proposal Template

Google Docs Digital Marketing Proposal Template

Download the Digital Marketing Proposal Template for Google Docs

When to Use This Template: Select this template when you need to create a comprehensive, multi-service digital marketing proposal for potential clients. Use it as a pitch document for your marketing strategy, and include information on potential opportunities for growth, customer engagement, and brand visibility.

Notable Template Features: This template includes sections for a detailed proposal, including an executive summary, a project timeline, a budget overview, and key performance indicators (KPIs). The template lists example digital marketing services and tables for you to organize the information. Customize the template by adding your own visual elements, along with terms and conditions. The Google Docs format allows multiple stakeholders to add comments and discuss ideas directly in the document.

Google Docs Simple Marketing Proposal Template

Google Docs Simple Marketing Proposal Template

Download the Sample Simple Marketing Proposal Template for Google Docs
Download the Blank Simple Marketing Proposal Template for Google Docs

When to Use This Template: This simple marketing proposal works well for quick-turnaround pitches or initial consultation or discovery calls. View the sample version to see how you can provide an overview to new clients without doing a deep dive.

Notable Template Features: This template includes a brief proposal outline with a cover page and sections for an executive summary, client challenges, marketing strategy, budget requirements, next steps, and approval signature. Highlight key tactics and deliverables along with your unique value proposition and how it meets the client's needs.

Check out our collection of free marketing plan templates for Google Docs to find more resources.

Google Docs Social Media Marketing Proposal Template

Google Docs Social Media Marketing Proposal Template

Download the Sample Social Media Marketing Proposal Template for Google Docs
Download the Blank Social Media Marketing Proposal Template for Google Docs

When to Use This Template: Present your social media campaign strategy to clients with this marketing proposal template. Download the sample template to see an example social media marketing proposal, or select the blank version to create your own.

Notable Template Features: This template includes a section to list measurable goals, including current and target metrics for each. Identify your target audience and their specific pain points, online behavior, and detailed demographics. The template also provides a SWOT analysis to highlight the results of an initial social media audit and a comprehensive social media strategy, including marketing platforms, content types, and a content plan with posting frequency. Add sample content ideas and mock-up examples of social posts to give clients a thorough walkthrough of what working with you will look like.

Google Docs Marketing Agency Proposal Template

Google Docs Marketing Agency Proposal Template

Download the Sample Marketing Agency Proposal Template for Google Docs
Download the Blank Marketing Agency Proposal Template for Google Docs

When to Use This Template: Use this marketing agency proposal template to pitch a cohesive strategy that includes both digital and offline tactics. Download the sample template to view an example marketing strategy and implementation plan.

Notable Template Features: This template provides a section to showcase your agency's expertise, including company vision, values, experience, and team bios. List recent client successes and testimonials to reinforce your credibility. The template also provides a cost breakdown per individual service or by marketing package.

Find additional free advertising-specific marketing plan templates in our complete guide.

Google Docs SEO Marketing Proposal Template

Google Docs SEO Marketing Proposal Template

Download the SEO Marketing Proposal Template for Google Docs

When to Use This Template: Provide clients with an SEO marketing proposal that covers technical details, strategic recommendations, and measurable outcomes to reach their business goals via an SEO program.

Notable Template Features: This template provides space for a project overview, including client goals and the scope of work. Use the SEO audit summary section to list key issues and their level of impact, and fill in the following sections for keyword and content strategy, competitor analysis, a prioritization matrix, timeline, and performance metrics. The budget section includes space to note service costs, total project cost, and payment schedule.

Google Docs Event Marketing Proposal Template

Google Docs Event Marketing Proposal Template

Download the Event Marketing Proposal Template for Google Docs

When to Use This Template: Use this template when you need to create a thorough event marketing proposal to present to clients. Then you can collaborate with your client during early planning stages to confirm or adjust event details.

Notable Template Features: This template includes an event summary, marketing goals, target audience profiles, and marketing strategies across multiple channels. You can emphasize the expected outcomes of key initiatives and create a visual timeline of activities and milestones. The budget section provides an itemized breakdown of marketing services and costs.

Google Docs Email Marketing Proposal Template

Google Docs Email Marketing Proposal Template

Download the Email Marketing Proposal Template for Google Docs

When to Use This Template: Use this template to create a proposal for a results-driven email campaign.

Notable Template Features: This template is structured so you can clearly illustrate how your email marketing strategy aligns with the client's KPIs and addresses their business challenges. It also includes sections for an implementation plan and pricing structure, so you can present a clear view of what the client will receive. The template ends with previous client wins and testimonials, plus a section to list next steps.

Google Docs Product Marketing Proposal Template

Google Docs Product Marketing Proposal Template

Download the Product Marketing Proposal Template for Google Docs

When to Use This Template: Use this product marketing proposal template to pitch a go-to-market strategy for a new product or a relaunch of an existing product.

Notable Template Features: This template includes tables to present data clearly, including competitive analysis, marketing strategies, a phased go-to-market timeline, and an evaluation plan with KPIs. The template follows a logical progression — from product overview to market analysis, objectives, tactics, and budget overview — to show clients how each piece supports their product’s success.

For more Google Docs project or product management tools, check out our article featuring free project proposal templates or free project plan templates.

Google Docs Marketing Research Proposal Template

Google Docs Marketing Research Proposal Template

Download the Marketing Research Proposal Template for Google Docs

When to Use This Template: Use this template to show stakeholders — including both clients and internal decision makers — the value and process involved in a proposed marketing research project. Think of it as a behind-the-scenes document that backs up the proposed strategy with data and market research.

Notable Template Features: This template includes space to note research objectives, methods, deliverables, and budget requirements. The timeline includes example project phases, such as research design, data collection, analysis, and report preparation. The template provides a brief proposal outline that you can expand and customize for more complex marketing research projects.

For more resources, see our full selection of marketing proposal templates.

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