Free Marketing Proposal Templates

We’ve compiled the most effective marketing proposal templates in all formats. You’ll find a digital marketing agency proposal template, a social media management business proposal template, a digital marketing campaign proposal template, and more.

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By Joe Weller | December 17, 2024

Marketing Agency Proposal Template

Use this proposal template to showcase how your agency can meet a client’s needs. It includes sections for client challenges, marketing strategies, objectives, key metrics, timelines, deliverables, and costs. Highlight your team’s experience, successes, and testimonials. Adapt the outline for various scenarios, such as long-term retainers or RFP responses with specific requirements.

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Microsoft Word
Google Docs

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Microsoft Word
Google Docs

Digital Marketing Agency Proposal Template

This slide presentation template helps digital marketing agencies create compelling proposals. It includes slides to showcase agency expertise, client strengths and weaknesses, and strategic objectives. Features include a SWOT analysis, buyer personas, a digital marketing plan with timeline, performance metrics, and budget estimates. Download the sample to see it in action.

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PowerPoint
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Google Slides

Social Media Marketing Management Business Proposal Template

Use this template to create a social media management proposal. It includes sections for a social media audit, platform-specific strategies, a content plan with posting schedules, pricing options, and performance metrics. You’ll also find space for client case studies, team bios, and more. Download the sample to see how to showcase your services and drive client engagement.

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Microsoft Word
Adobe PDF
Google Docs

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Microsoft Word
Adobe PDF
Google Docs

Digital Marketing Campaign Proposal Template

Use this campaign proposal template for a multichannel digital marketing campaign, a formal RFP response, or pitches for additional campaign phases. It provides a clear outline with a mix of open sections and preformatted tables to easily organize your campaign's information. You can also add custom images, graphs, or charts to present visual data to clients.

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Microsoft Word
Adobe PDF
Google Docs

Marketing Strategy Proposal Presentation Template

Marketing Strategy Proposal Presentation Template Example

Use this template to pitch projects or consulting services. It features slides for summaries, analysis, action plans, and more, with visuals for demographics, objectives, metrics, and budgets.

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PowerPoint
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PowerPoint
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SEO Marketing Proposal Template

Use this marketing proposal template for SEO audits, strategic campaigns, client reports, and RFPs. It features sections for audit summaries, keyword strategy, competitive analysis, and a prioritization matrix. The template also includes service offerings, timelines, performance metrics, costs, and past project results to demonstrate your track record.

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Microsoft Word
Google Docs

PPC (Pay-Per-Click) Marketing Proposal Template

PPC Pay Per Click Marketing Proposal Template

Use this template to pitch strategic pay-per-click (PPC) advertising services to clients. It provides an overview of project goals, strategies, and costs in a visually engaging format. Highlight ad strategies, remarketing plans, success metrics, and timelines. The template also includes slides for your agency background, team, and client testimonials.

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PowerPoint
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Freelance Digital Marketing Proposal Template

Freelancers can customize this proposal template for digital marketing projects. It includes sections to outline the scope of work, services, limitations, and more. The timeline also covers project phases and deliverables. Use the investment section to detail pricing, payment terms, and service packages. There’s also space to showcase case studies or work samples.

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Microsoft Word
Adobe PDF
Google Docs

Content Marketing Proposal Template

Freelancers can customize this proposal template for digital marketing projects. It includes sections to outline the scope of work, services, client responsibilities, and more. The timeline details project phases, activities, and deliverables. Use the investment section to outline pricing, payment terms, and packages, as well as showcase case studies or work samples.

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Microsoft Word
Google Docs

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Content Marketing Proposal Presentation Template

Use this template to present content marketing solutions. It highlights your strategy, distribution plan, and alignment with client goals. The deck covers key campaign elements in an engaging format.

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PowerPoint
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Email Marketing Proposal Template

Use this template to create a professional email marketing proposal. It includes sections for client challenges, objectives, and strategy, with charts to present the implementation plan and pricing.

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Microsoft Word
Google Docs

Email Marketing Proposal Presentation Template

Use this template to pitch email marketing campaigns. It features slides for an executive summary, client goals, strategy, and more, with example services such as content creation and tracking.

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PowerPoint
Google Slides

Social Media Influencer Proposal Template

Use this proposal template to outline influencer campaigns. It covers influencer selection, content strategy, budget, and more, and it includes a campaign timeline and space for terms and conditions.

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Microsoft Word
Adobe PDF
Google Docs

1-Page Social Media Proposal Template

Use this 1-page proposal template for small-scale marketing projects. It outlines objectives, strategies, deliverables, costs, and next steps, with a timeline for a quick snapshot of project phases.

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Microsoft Word
Adobe PDF
Google Docs

Simple Marketing Proposal Template

Simple Marketing Proposal Template Example

Use this template for small to midsize business pitches. It includes an executive summary, strategies, costs, and more. Customize it to communicate challenges, opportunities, and agency strengths.

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Microsoft Word
Google Docs

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Microsoft Word
Google Docs

Event Marketing Proposal Template

Use this proposal template to pitch strategies or to secure budget approvals. It covers goals, audience, tactics, and key initiatives, with a Gantt chart timeline, success metrics, and cost estimates.

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Microsoft Word
Google Docs

Inbound Marketing Proposal Template

Use this inbound marketing proposal template to showcase how your plan will attract high-quality leads and drive results. It includes slides for audience analysis, services, action plan, and more.

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PowerPoint
Google Slides

Integrated Marketing Proposal Template

Use this template to present a cohesive plan for multichannel marketing campaigns. It outlines strategy by channel, projected outcomes, a six-month timeline, competition analysis, and more.

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PowerPoint
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Marketing Research Proposal Template

Use this template for client-commissioned or internal research on markets or product opportunities. It outlines research areas, metrics, methods, and outcomes, with space for a timeline and budget.

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Microsoft Word
Google Docs

Product Marketing Proposal Template

Use this template to pitch a marketing plan for a product launch or rebrand. It covers product positioning, market analysis, go-to-market timeline, budget, success criteria, strategies, and tactics.

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Microsoft Word
Google Docs

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Related Proposal Templates

Here are more proposal templates for a range of project types, from advertising to construction:

Advertising Proposal Template

Download an advertising proposal template — available in slide presentation or document format — that includes a situation analysis, advertising services, projected costs, and terms and conditions.

Marketing Budget Proposal Template

This marketing budget proposal template provides a thorough report, with sections for budget justification, key investments, itemized costs in multiple categories, and risk management.

Brand Strategy Proposal Template

Use this brand strategy proposal template to pitch branding services to clients. The template provides a proposal outline and visual timeline that you can customize to present a detailed brand strategy.

Business Project Proposal Template

You’ll find a business project proposal in our collection of free project proposal templates. The business proposal offers a clean, professional layout with sections for stakeholder roles, project objectives and scope, and resource requirements.

Design Project Proposal Template

Use this design project proposal template for creative design projects, such as website development, logo creation, packaging design, or visual branding projects.

PowerPoint Consulting Proposal Template

You can tailor this consulting proposal template to suit various industries and consulting projects. The template includes a business environment analysis, a 12-month project plan, a list of consulting services, and more.

Event Management Proposal Presentation Template

View our selection of event proposal templates to download the event management proposal presentation. Create a persuasive proposal that showcases your event management services.

Construction Proposal Template

Our collection of construction proposal templates includes proposals for commercial, residential, engineering, and other construction projects.

Marketing Proposal Templates

Our collections of digital marketing proposal templates and social media proposal templates have everything you need to create a compelling proposal for any marketing initiative. We also have collections of format-specific marketing proposal templates for Microsoft Word, Google Docs, PowerPoint, and Google Slides.

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