Basic Advertising Budget Template
Download a Basic Advertising Budget Template for
Excel
| Google Sheets
When to Use This Template: Use this basic advertising budget template to track your projected and actual income and expenses. This universal template provides a high-level overview of advertising expenses. It’s perfect for sharing the budget allocation with stakeholders.
Notable Template Features: This template includes sections for income and advertising expenses. It automatically calculates the projected and actual income and expenses, as well as the variance for each. Add or remove line items based on your advertising categories.
Check out these free marketing budget templates for managing the cost of advertising, online content, branding, staffing, and more.
Annual Advertising Budget Template
Download an Annual Advertising Budget Template for
Excel
| Google Sheets
When to Use This Template: This annual advertising budget template helps monitor your advertising expenses on a monthly and quarterly basis. It’s useful for long-term planning to help you align with overall marketing objectives. Additionally, this template is great for expense planning and tracking during a new product launch.
Notable Template Features: This template includes monthly columns for budget figures and actual expenditure, making it easy to adjust your budget throughout the year and stay aligned with your financial goals. It automatically calculates monthly and quarterly budgets, actual spending, and remaining amounts. It also provides pie charts to visually compare budget with actual spending in a quick recap.
Social Media Advertising Budget Template
Download a Social Media Advertising Budget Template for
Excel
| Google Sheets
When to Use This Template: Use this template to manage multiple social media platform advertising efforts and evaluate return on investments (ROIs) for each. It’s perfect for social media managers to monitor expenses across various channels.
Notable Template Features: This template includes a comprehensive list of social media ads for all platforms. It automatically calculates the amount spent to date, the budget remaining, and the percentage of the budget remaining. It also auto-generates a graph and pie chart for visual reference.
Quarterly Advertising Budget Template
Download a Quarterly Advertising Budget Template for
Excel
| Google Sheets
When to Use This Template: Use this template to track the financial performance of your advertising over quarterly periods. It’s ideal for sharing high-level budget information.
Notable Template Features: This template includes a comprehensive list of advertising expenses, including agency fees, as well as the costs for creative development, traditional advertising, social media advertising, and production. Each line item has a column for the total budget, year-to-date spending, and remaining budget.
Check out these free advertising agency templates for all your advertising needs.
Campaign Advertising Budget Template
Download Blank and Sample Versions of a Campaign Advertising Budget Template for
Excel
| Google Sheets
When to Use This Template: Use this template to manage, track, and streamline multiple campaigns throughout the year, including seasonal campaigns. This template can help you set clear budgets and monitor expenses to prevent overspending.
Notable Template Features: This template includes columns for entering information for multiple campaigns, such as campaign names, goals, and target audiences. The budget template includes columns labeled Spent, Percentage Spent, Remaining, Projected Spend, and Projected Percentage Spend.
Check out these free advertising campaign templates for planning and executing advertising campaigns. If you need advertising campaign inspiration, read about some of the most impactful advertising campaigns ever.
Strategic Advertising Budget Template
Download a Strategic Advertising Budget Template for
Excel
| Google Sheets
When to Use This Template: Use this template to track your campaign budgets for market expansion, brand positioning, lead generation, or brand advocacy. Share it with stakeholders to inform them of advertising costs and your strategic spending approach.
Notable Template Features: This template includes columns for detailing your advertising strategy, including space to record campaign type, target audience, medium or channel, and ad type. It also has budget-related columns to record amount spent, amount remaining, and projected spending. It automatically calculates budget data on a monthly and quarterly basis, making it easy to track whether you’re staying within budget.
Check out these free advertising proposal templates to outline your campaigns for potential clients.
Advertising Calendar and Budget Template
Download Blank and Sample Versions of an Advertising Calendar and Budget Template for
Excel
| Google Sheets
When to Use This Template: Use this template to keep a close eye on budgeting expenses on a daily, monthly, and quarterly basis. It’s ideal for tracking expenses for specific dates and timelines.
Notable Template Features: This template includes a calendar and a list of advertising expenses. It offers customizable sections for advertising production details, costs, and budget. Tailor the rows for your specific needs.
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