Social Media Marketing Campaign Proposal Template
Download a Sample Social Media Marketing Campaign Proposal Template for
PowerPoint
| Google Slides
Download a Blank Social Media Marketing Campaign Proposal Template for
PowerPoint
| Google Slides
When to Use This Template: Marketing agencies can use this template to create a visually engaging social media campaign proposal for internal projects or client pitches. Download the sample proposal to view an example presentation for a social media marketing campaign, or choose the blank option to make your own.
Notable Template Features: This template is designed for a single marketing campaign, but you can also customize it to focus on one or multiple social media platforms. Slides include a campaign overview, a target audience analysis, content and channel strategies, a visual timeline, and more.
See our selection of social media marketing plan templates for other social media-specific campaigns.
Social Media Management Business Proposal Template
Download a Sample Social Media Management Business Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
Download a Blank Social Media Management Business Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
When to Use This Template: Use this business proposal template to pitch comprehensive social media management services to potential clients. Download the sample version to see an example of how a digital marketing agency might use this template, or use the blank version to create your own.
Notable Template Features: This template provides a proposal outline for social media management, with a mix of preformatted tables and summary sections. The proposal includes space for an executive summary, goals and objectives, a preliminary social media audit, performance metrics, and client case studies. Use the detailed pricing section to describe management packages and associated costs or to list individual services, such as social media advertising or influencer collaborations.
Social Media Consulting Proposal Template
Download a Social Media Consulting Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
When to Use This Template: Social media consultants can use this template to create a proposal that analyzes a client’s current social media performance, identifies opportunities, and provides strategic recommendations. This template is geared toward those who need to advise an organization or team on their social media strategy, rather than executing tasks for them.
Notable Template Features: This template includes sections for a current social media assessment, competitive analysis, opportunities and recommendations, and proposed services. The template also includes a list of example services, such as a social media audit, content strategy development, training workshops, and performance tracking. Find an Implementation plan section that includes a breakdown of project phases and a section to highlight your bio and consulting experience.
Find templates for strategic planning, analytics, and reporting in these collections: social media strategy templates and social media report templates.
Freelance Social Media Proposal Template
Download a Freelance Social Media Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
When to Use This Template: This template is designed for freelance social media managers specifically. Use it to create a personalized proposal that emphasizes the value of working with a single expert.
Notable Template Features: This template includes sections to outline the freelancer's scope of work, deliverables, timelines, and payment structure. In the Portfolio section, add screenshots or links to previous social media management projects, along with agreement terms and next steps to give clients transparency and a call to action.
Social Media Content Strategy Proposal Template
Download a Social Media Content Strategy Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
When to Use This Template: Use this content strategy proposal to create a detailed plan for content creation and distribution. It’s designed to help you achieve specific goals on social platforms, and it can be used for internal initiatives or prospective clients.
Notable Template Features: This template includes a section for target audience analysis, such as customer demographics, psychographics, and social media behavior. Additionally, it includes dedicated sections for content pillars, types, and a calendar to provide an overview of content themes, formats, and scheduling. The template also outlines platform strategies, competitor analysis, and performance metrics.
See our social media editorial calendar templates and content calendar templates for more resources.
Social Media Influencer Proposal Template
Download a Social Media Influencer Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
When to Use This Template: Use this social media influencer proposal to present clients with an influencer strategy and collaboration plan to reach their marketing goals.
Notable Template Features: This template includes space to detail campaign objectives, the influencer selection strategy, the content plan, the timeline, and the budget. You can include multiple influencers, as well as their follower count, engagement rate, content style, and relevance to the client’s brand. The template also provides a detailed About Us section where you can showcase your agency’s expertise, values, approach, and past successes. Add case studies and testimonials to build credibility with potential clients.
Simple 1-Page Social Media Proposal Template
Download a Simple 1-Page Social Media Proposal Template for
Microsoft Word
|
Adobe PDF
| Google Docs
When to Use This Template: Use this 1-page social media proposal in any scenario that requires a concise summary, such as small-scale or short-term projects, a quick update, or a proposal for recurring clients. You can also use it as a supplemental handout during a presentation or for small businesses looking for basic social media management services.
Notable Template Features: This simplified template fits the essential elements of a social media proposal onto a single page with sections for objectives, key strategies, timeline, deliverables, investment, terms, and next steps. Add your contact information and use the tables and bulleted lists to give clients a succinct, high-level overview.
Download more social media marketing tools from our collection of social media templates for Excel, including a social media audit template, social listening template, effectiveness tracker, and more. We also have marketing proposal templates for digital and offline marketing campaigns.
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